# BotPlaybooks > 117 copy-paste personas, system prompts, workflows and guardrails for AI agents (Grok Bot, Hermes, OpenClaw, Meta Muse, ChatGPT dots and others), across 16 job categories. Every persona is $5 on its own (the Persona of the Week is $3 that week). Department packs are $19 (Leadership & C-Suite $29); the All-Access bundle of every persona is $127 ($97 with launch code FOUNDER97 through Oct 28, 2026). 3 new personas are added every month. ## Sales - [Scout: SDR Prospect Researcher](https://botplaybooks.com/personas/sdr-prospect-researcher.html): Researches target accounts and contacts and builds prospect briefs with buying signals and a suggested angle. (in Sales Pack) - [Brief: Call-Prep Briefer](https://botplaybooks.com/personas/call-prep-briefer.html): Turns calendar meetings into one-page pre-call briefs: attendees, company context, past touchpoints, goals and questions to ask. (in Sales Pack) - [Echo: Follow-Up Writer](https://botplaybooks.com/personas/follow-up-writer.html): Drafts same-day follow-up emails from call notes, with a recap, next steps and a clear ask. (in Sales Pack) - [Parry: Objection Handler](https://botplaybooks.com/personas/objection-handler.html): Coaches live and async replies to objections about price, timing, competitors and authority, using proven frameworks and my own wins. (in Sales Pack) - [Tidy: CRM Hygiene Specialist (GoHighLevel)](https://botplaybooks.com/personas/crm-hygiene-ghl.html): Audits GoHighLevel for duplicates, missing fields, stale opportunities and wrong stages, then proposes fixes. (in Sales Pack) - [Link: LinkedIn Outreach Drafter](https://botplaybooks.com/personas/linkedin-outreach-drafter.html): Writes connection notes, DMs and comment ideas personalized from each prospect's profile and posts. (in Sales Pack) - [Forecast: Pipeline Reviewer](https://botplaybooks.com/personas/pipeline-reviewer.html): Reviews the pipeline weekly: deal risk, stage accuracy, forecast vs. quota, and the top 5 actions. (in Sales Pack) - [Draft: Proposal Writer](https://botplaybooks.com/personas/proposal-writer.html): Turns discovery notes into tailored proposals and SOWs: problem, solution, ROI, pricing options and next steps. (in Sales Pack) - [Revive: Re-Engagement Nurturer](https://botplaybooks.com/personas/re-engagement-nurturer.html): Finds closed-lost and gone-quiet contacts and drafts value-first re-engagement sequences tied to fresh triggers. (in Sales Pack) - [Recap: Meeting-Notes Summarizer](https://botplaybooks.com/personas/meeting-notes-summarizer.html): Turns call transcripts into structured notes: pains, decision process, budget, next steps, and CRM-ready fields. (in Sales Pack) - [Quota: Sales Territory Planner](https://botplaybooks.com/personas/sales-territory-planner.html): Builds a territory and account plan from your book of business, ranking accounts by fit and recent signals. (in Sales Pack) - [Handoff: Sales-to-Onboarding Handoff Writer](https://botplaybooks.com/personas/sales-to-onboarding-handoff-writer.html): Turns a closed-won deal into a clean handoff brief for the delivery or onboarding team. (in Sales Pack) - [Rally: Event & Webinar Lead Follow-Up](https://botplaybooks.com/personas/event-webinar-lead-follow-up.html): Segments event or webinar attendees and drafts follow-ups tailored to how each person engaged. (in Sales Pack) ## Marketing & Content - [Pillar: Content Calendar Planner](https://botplaybooks.com/personas/content-calendar-planner.html): Plans a month of content across channels from your goals, offers and audience. (in Marketing & Content Pack) - [Hook: Social Post Writer](https://botplaybooks.com/personas/social-post-writer.html): Writes platform-native social posts in your voice from an idea, article or transcript. (in Marketing & Content Pack) - [Rank: SEO Content Brief Writer](https://botplaybooks.com/personas/seo-content-brief-writer.html): Builds SEO briefs: search intent, outline, questions to answer and internal links for a target topic. (in Marketing & Content Pack) - [Inbox: Email Newsletter Writer](https://botplaybooks.com/personas/email-newsletter-writer.html): Drafts newsletters that teach one useful thing and drive one action. (in Marketing & Content Pack) - [Remix: Content Repurposer](https://botplaybooks.com/personas/content-repurposer.html): Turns one long piece (video, webinar, article) into a set of shorter assets. (in Marketing & Content Pack) - [Spend: Paid Ads Copy & Test Planner](https://botplaybooks.com/personas/paid-ads-copy-test-planner.html): Writes ad variations and a simple A/B test plan for Meta, Google or LinkedIn ads. (in Marketing & Content Pack) - [Lens: Competitor Content Watcher](https://botplaybooks.com/personas/competitor-content-watcher.html): Tracks what competitors publish and summarizes themes, gaps and opportunities. (in Marketing & Content Pack) - [Launch: Product Launch Campaign Planner](https://botplaybooks.com/personas/product-launch-campaign-planner.html): Plans a launch sequence: pre-launch, launch day and follow-through across email, social and partners. (in Marketing & Content Pack) - [Proof: Case Study Writer](https://botplaybooks.com/personas/case-study-writer.html): Turns a real client win into a case study using only approved facts and quotes. (in Marketing & Content Pack) - [Voice: Brand Voice Guide Builder](https://botplaybooks.com/personas/brand-voice-guide-builder.html): Builds a practical brand voice guide from your existing writing. (in Marketing & Content Pack) - [Local: Local SEO & Reviews Assistant](https://botplaybooks.com/personas/local-seo-reviews-assistant.html): Improves your Google Business Profile and drafts review responses for a local business. (in Marketing & Content Pack) ## Customer Support - [Ticket: Support Ticket Triage](https://botplaybooks.com/personas/support-ticket-triage.html): Sorts incoming tickets by urgency and type, and drafts first replies. (in Customer Support Pack) - [Calm: Customer Complaint De-escalator](https://botplaybooks.com/personas/customer-complaint-de-escalator.html): Drafts calm, accountable replies to upset customers and proposes a fair resolution. (in Customer Support Pack) - [Docs: Help Center Article Writer](https://botplaybooks.com/personas/help-center-article-writer.html): Turns repeated questions and resolved tickets into clear help-center articles. (in Customer Support Pack) - [Macro: Support Macro Builder](https://botplaybooks.com/personas/support-macro-builder.html): Builds a library of reusable reply templates with placeholders. (in Customer Support Pack) - [Pulse: Customer Feedback Analyst](https://botplaybooks.com/personas/customer-feedback-analyst.html): Finds themes in reviews, surveys and tickets and turns them into prioritized insights. (in Customer Support Pack) - [Renew: Customer Success Check-In Writer](https://botplaybooks.com/personas/customer-success-check-in-writer.html): Spots at-risk accounts from usage and drafts proactive check-ins. (in Customer Support Pack) - [Chat: Website Chat Responder Script](https://botplaybooks.com/personas/website-chat-responder-script.html): Designs a website chat flow: greeting, FAQs, qualification and handoff to a human. (in Customer Support Pack) ## Operations & Admin - [SOP: SOP Writer](https://botplaybooks.com/personas/sop-writer.html): Turns a messy explanation or screen recording notes into a clean standard operating procedure. (in Operations & Admin Pack) - [Docket: Inbox Triage Assistant](https://botplaybooks.com/personas/inbox-triage-assistant.html): Sorts your inbox into act, reply, read and archive, and drafts the replies. (in Operations & Admin Pack) - [Roster: Vendor & Subscription Tracker](https://botplaybooks.com/personas/vendor-subscription-tracker.html): Keeps a list of vendors and subscriptions with costs, renewal dates and owners. (in Operations & Admin Pack) - [Agenda: Meeting Agenda & Minutes Keeper](https://botplaybooks.com/personas/meeting-agenda-minutes-keeper.html): Prepares agendas before meetings and clean minutes with owners and due dates after. (in Operations & Admin Pack) - [Flow: Workflow Automation Mapper](https://botplaybooks.com/personas/workflow-automation-mapper.html): Maps a manual process and proposes automations with the tools you already have. (in Operations & Admin Pack) - [Book: Scheduling Coordinator](https://botplaybooks.com/personas/scheduling-coordinator.html): Finds meeting times, drafts invites and protects your focus blocks. (in Operations & Admin Pack) - [Stock: Inventory & Supplies Monitor](https://botplaybooks.com/personas/inventory-supplies-monitor.html): Tracks stock levels and drafts reorder lists before you run out. (in Operations & Admin Pack) ## Finance & Bookkeeping - [Ledger: Expense Categorizer](https://botplaybooks.com/personas/expense-categorizer.html): Categorizes transactions and flags anything that needs a receipt or a question. (in Finance & Bookkeeping Pack) - [Collect: Invoice & Collections Assistant](https://botplaybooks.com/personas/invoice-collections-assistant.html): Tracks unpaid invoices and drafts polite, escalating reminders. (in Finance & Bookkeeping Pack) - [Runway: Cash Flow Forecaster](https://botplaybooks.com/personas/cash-flow-forecaster.html): Builds a simple 13-week cash flow forecast from your actual numbers. (in Finance & Bookkeeping Pack) - [Close: Month-End Close Checklist Runner](https://botplaybooks.com/personas/month-end-close-checklist-runner.html): Walks you through month-end close and reports what is done, missing or off. (in Finance & Bookkeeping Pack) - [Budget: Budget vs. Actuals Reviewer](https://botplaybooks.com/personas/budget-vs-actuals-reviewer.html): Compares spending to budget and explains the biggest variances in plain English. (in Finance & Bookkeeping Pack) - [Quote: Pricing & Quote Builder](https://botplaybooks.com/personas/pricing-quote-builder.html): Builds quotes and pricing options from your rate card and scope. (in Finance & Bookkeeping Pack) - [Receipt: Tax Document Organizer](https://botplaybooks.com/personas/tax-document-organizer.html): Gathers and organizes the documents your accountant needs at tax time. (in Finance & Bookkeeping Pack) ## HR & Recruiting - [Post: Job Description Writer](https://botplaybooks.com/personas/job-description-writer.html): Writes clear, inclusive job descriptions focused on outcomes. (in HR & Recruiting Pack) - [Screen: Resume Screener](https://botplaybooks.com/personas/resume-screener.html): Screens applicants against job-related criteria and explains each rating. (in HR & Recruiting Pack) - [Panel: Interview Kit Builder](https://botplaybooks.com/personas/interview-kit-builder.html): Builds structured interview guides with questions and scoring rubrics. (in HR & Recruiting Pack) - [Welcome: Employee Onboarding Planner](https://botplaybooks.com/personas/employee-onboarding-planner.html): Plans a new hire's first 30/60/90 days with tasks, people and training. (in HR & Recruiting Pack) - [Handbook: Policy & Handbook Drafter](https://botplaybooks.com/personas/policy-handbook-drafter.html): Drafts clear workplace policies and handbook sections for review. (in HR & Recruiting Pack) - [Merit: Performance Review Helper](https://botplaybooks.com/personas/performance-review-helper.html): Helps managers write fair, specific performance reviews from real examples. (in HR & Recruiting Pack) - [Source: Candidate Sourcer](https://botplaybooks.com/personas/candidate-sourcer.html): Finds potential candidates from public profiles and drafts personalized outreach. (in HR & Recruiting Pack) ## Research & Strategy - [Atlas: Market Research Analyst](https://botplaybooks.com/personas/market-research-analyst.html): Researches a market or niche and summarizes size signals, players, trends and open questions with sources. (in Research & Strategy Pack) - [Rival: Competitive Analysis Builder](https://botplaybooks.com/personas/competitive-analysis-builder.html): Builds side-by-side competitor comparisons on offer, pricing, positioning and reviews. (in Research & Strategy Pack) - [Persona: Customer Persona & ICP Builder](https://botplaybooks.com/personas/customer-persona-icp-builder.html): Builds ideal customer profiles from your real customers and interviews. (in Research & Strategy Pack) - [Survey: Survey Designer & Analyst](https://botplaybooks.com/personas/survey-designer-analyst.html): Designs unbiased surveys and analyzes the results. (in Research & Strategy Pack) - [Swot: Strategy Memo Writer](https://botplaybooks.com/personas/strategy-memo-writer.html): Turns research and goals into a clear strategy memo with options and a recommendation. (in Research & Strategy Pack) - [Digest: Industry News Digest](https://botplaybooks.com/personas/industry-news-digest.html): Monitors news in your industry and sends a short weekly digest of what matters. (in Research & Strategy Pack) ## Personal Productivity - [Daybreak: Daily Planner](https://botplaybooks.com/personas/daily-planner.html): Builds a realistic daily plan from your calendar, tasks and priorities. (in Personal Productivity Pack) - [Focus: Weekly Review Coach](https://botplaybooks.com/personas/weekly-review-coach.html): Runs a weekly review: wins, open loops, next week's priorities. (in Personal Productivity Pack) - [Errand: Personal Assistant](https://botplaybooks.com/personas/personal-assistant.html): Handles personal admin: research, reminders, comparisons and draft messages. (in Personal Productivity Pack) - [Learn: Learning Coach](https://botplaybooks.com/personas/learning-coach.html): Builds a study plan for a new skill and quizzes you on it. (in Personal Productivity Pack) - [Habit: Habit & Goal Tracker](https://botplaybooks.com/personas/habit-goal-tracker.html): Turns goals into small habits and checks in on progress. (in Personal Productivity Pack) - [Travel: Travel Planner](https://botplaybooks.com/personas/travel-planner.html): Plans trips with itineraries, options and packing lists. (in Personal Productivity Pack) - [Notes: Second-Brain Organizer](https://botplaybooks.com/personas/second-brain-organizer.html): Organizes notes, links and files into a system you can actually find things in. (in Personal Productivity Pack) ## Small Business & Founder - [Founder: Founder's Right Hand](https://botplaybooks.com/personas/founder-s-right-hand.html): Keeps a solo founder on track: priorities, decisions, follow-ups and weekly focus. (in Small Business & Founder Pack) - [Offer: Offer & Pricing Designer](https://botplaybooks.com/personas/offer-pricing-designer.html): Designs clear offers and pricing tiers around a real customer problem. (in Small Business & Founder Pack) - [Pitch: Grant & Funding Application Drafter](https://botplaybooks.com/personas/grant-funding-application-drafter.html): Finds relevant grants or programs and drafts application sections. (in Small Business & Founder Pack) - [Partner: Partnership & Referral Builder](https://botplaybooks.com/personas/partnership-referral-builder.html): Finds partners who serve your customers and drafts referral partnership outreach. (in Small Business & Founder Pack) - [Plan: Business Plan Writer](https://botplaybooks.com/personas/business-plan-writer.html): Drafts a lean business plan from your notes, numbers and goals. (in Small Business & Founder Pack) ## Leadership & C-Suite - [Helm: Chief Executive Officer (CEO)](https://botplaybooks.com/personas/chief-executive-officer-ceo.html): Sets strategy and weekly priorities, delegates work to your other agent roles, and runs the operating rhythm of the business. (in Leadership & C-Suite Pack) - [Chief: Chief of Staff](https://botplaybooks.com/personas/chief-of-staff.html): Runs the operating rhythm for a leader: priorities, meeting prep, follow-through and decisions. (in Leadership & C-Suite Pack) - [Navigator: Chief AI Officer (Fractional CAIO) Advisor](https://botplaybooks.com/personas/chief-ai-officer-fractional-caio-advisor.html): Builds an AI strategy and roadmap: use cases, readiness, governance and quick wins. (in Leadership & C-Suite Pack) - [Reach: Chief Marketing Officer Advisor](https://botplaybooks.com/personas/chief-marketing-officer-advisor.html): Sets marketing strategy: positioning, channel mix, budget split and the metrics to watch. (in Leadership & C-Suite Pack) - [Stack: CTO Advisor](https://botplaybooks.com/personas/cto-advisor.html): Advises on tech stack, architecture, build-vs-buy and technical risk in plain English. (in Leadership & C-Suite Pack) - [Revenue: Chief Revenue Officer Advisor](https://botplaybooks.com/personas/chief-revenue-officer-advisor.html): Aligns sales, marketing and success around a revenue plan with pipeline math. (in Leadership & C-Suite Pack) - [Engine: COO Advisor](https://botplaybooks.com/personas/coo-advisor.html): Designs how the business runs: org structure, processes, KPIs and operating cadence. (in Leadership & C-Suite Pack) - [Treasury: CFO Advisor](https://botplaybooks.com/personas/cfo-advisor.html): Gives a founder a CFO view: unit economics, margins, cash runway and pricing decisions. (in Leadership & C-Suite Pack) - [People: Chief People Officer Advisor](https://botplaybooks.com/personas/chief-people-officer-advisor.html): Advises on hiring plans, culture, compensation structure and team health. (in Leadership & C-Suite Pack) - [Board: Board & Investor Update Writer](https://botplaybooks.com/personas/board-investor-update-writer.html): Drafts monthly investor or board updates from your real metrics and news. (in Leadership & C-Suite Pack) - [Compass: Executive Decision Advisor](https://botplaybooks.com/personas/executive-decision-advisor.html): Pressure-tests a big decision with options, risks, second-order effects and a pre-mortem. (in Leadership & C-Suite Pack) ## Product & Projects - [Charter: Project Manager](https://botplaybooks.com/personas/project-manager.html): Plans projects with scope, timeline, owners and risks, and keeps status current. (in Product & Projects Pack) - [Spec: Product Requirements Writer](https://botplaybooks.com/personas/product-requirements-writer.html): Writes clear product requirement docs from ideas, feedback and goals. (in Product & Projects Pack) - [Roadmap: Product Manager](https://botplaybooks.com/personas/product-manager.html): Prioritizes the backlog and builds a roadmap tied to goals and evidence. (in Product & Projects Pack) - [Sprint: Scrum Master](https://botplaybooks.com/personas/scrum-master.html): Runs sprint planning, standups and retros, and removes blockers. (in Product & Projects Pack) - [Ship: Release Notes Writer](https://botplaybooks.com/personas/release-notes-writer.html): Turns merged changes into clear release notes for users and internal teams. (in Product & Projects Pack) - [Interview: User Research Interviewer](https://botplaybooks.com/personas/user-research-interviewer.html): Plans user interviews, writes guides and synthesizes findings. (in Product & Projects Pack) - [Raid: Project Risk & Status Reporter](https://botplaybooks.com/personas/project-risk-status-reporter.html): Keeps a RAID log (risks, assumptions, issues, dependencies) and writes honest status reports. (in Product & Projects Pack) ## Creative - [Script: Video Scriptwriter](https://botplaybooks.com/personas/video-scriptwriter.html): Writes scripts for YouTube, shorts and explainer videos with hooks, beats and calls to action. (in Creative Pack) - [Copy: Copywriter](https://botplaybooks.com/personas/copywriter.html): Writes landing pages, sales pages and product copy that is clear and specific. (in Creative Pack) - [Reel: Video Producer](https://botplaybooks.com/personas/video-producer.html): Plans video production: shot list, schedule, gear, locations and post-production steps. (in Creative Pack) - [Cast: Podcast Producer](https://botplaybooks.com/personas/podcast-producer.html): Plans episodes, preps guests, writes show notes and repurposes each episode. (in Creative Pack) - [Brandbrief: Brand Designer Brief Writer](https://botplaybooks.com/personas/brand-designer-brief-writer.html): Writes creative briefs for logos, brand identities and design projects. (in Creative Pack) - [Visual: Image Prompt Director](https://botplaybooks.com/personas/image-prompt-director.html): Writes detailed prompts for AI image tools and keeps a consistent visual style. (in Creative Pack) - [Story: Storyteller & Speechwriter](https://botplaybooks.com/personas/storyteller-speechwriter.html): Writes talks, keynotes and speeches built around real stories. (in Creative Pack) - [Brand: Social Media Creative Director](https://botplaybooks.com/personas/social-media-creative-director.html): Sets a visual and creative direction for social content, including formats, templates and series ideas. (in Creative Pack) ## Engineering & IT - [Review: Code Reviewer](https://botplaybooks.com/personas/code-reviewer.html): Reviews pull requests for bugs, security issues, readability and tests. (in Engineering & IT Pack) - [Helpdesk: IT Helpdesk Assistant](https://botplaybooks.com/personas/it-helpdesk-assistant.html): Walks users through common IT problems step by step and escalates the rest. (in Engineering & IT Pack) - [Debug: Debugging Partner](https://botplaybooks.com/personas/debugging-partner.html): Helps find root causes from errors, logs and code, one hypothesis at a time. (in Engineering & IT Pack) - [Secure: Security Checklist Auditor](https://botplaybooks.com/personas/security-checklist-auditor.html): Runs a practical security review of a small business's accounts, devices and apps. (in Engineering & IT Pack) - [Docsmith: Technical Documentation Writer](https://botplaybooks.com/personas/technical-documentation-writer.html): Writes READMEs, API docs and setup guides from code and notes. (in Engineering & IT Pack) - [Pipeline: DevOps & Deploy Assistant](https://botplaybooks.com/personas/devops-deploy-assistant.html): Plans deployments, CI checks and rollbacks, and writes runbooks. (in Engineering & IT Pack) ## Legal & Compliance - [Clause: Contract Review Assistant](https://botplaybooks.com/personas/contract-review-assistant.html): Summarizes contracts in plain English and flags clauses to discuss with a lawyer. (in Legal & Compliance Pack) - [Quill: Legal Document First-Drafter](https://botplaybooks.com/personas/legal-document-first-drafter.html): Creates first drafts of simple business documents (NDAs, service agreements, policies) for attorney review. (in Legal & Compliance Pack) - [Policy: Privacy Policy & Terms Helper](https://botplaybooks.com/personas/privacy-policy-terms-helper.html): Drafts website privacy policies and terms based on what your site actually collects. (in Legal & Compliance Pack) - [Comply: Compliance Checklist Tracker](https://botplaybooks.com/personas/compliance-checklist-tracker.html): Tracks business licenses, filings and compliance deadlines. (in Legal & Compliance Pack) - [Claim: Marketing Claims Checker](https://botplaybooks.com/personas/marketing-claims-checker.html): Reviews marketing copy for unsupported claims, missing disclosures and risky wording. (in Legal & Compliance Pack) ## Real Estate - [Listing: Listing Description Writer](https://botplaybooks.com/personas/listing-description-writer.html): Writes accurate, appealing property listings from the facts provided. (in Real Estate Pack) - [Showing: Buyer Lead Follow-Up Agent](https://botplaybooks.com/personas/buyer-lead-follow-up-agent.html): Follows up with buyer leads, qualifies them and drafts showing requests. (in Real Estate Pack) - [Comps: Market Comps Summarizer](https://botplaybooks.com/personas/market-comps-summarizer.html): Summarizes comparable sales to support a pricing conversation. (in Real Estate Pack) - [Closing: Transaction Coordinator](https://botplaybooks.com/personas/transaction-coordinator.html): Tracks deadlines, documents and parties from contract to closing. (in Real Estate Pack) - [Landlord: Property Management Assistant](https://botplaybooks.com/personas/property-management-assistant.html): Handles tenant communications, maintenance requests and rent tracking for small landlords. (in Real Estate Pack) ## E-commerce - [Product: Product Description Writer](https://botplaybooks.com/personas/product-description-writer.html): Writes product descriptions and titles that are accurate and search-friendly. (in E-commerce Pack) - [Cart: Abandoned Cart & Email Flow Writer](https://botplaybooks.com/personas/abandoned-cart-email-flow-writer.html): Writes abandoned cart, welcome and post-purchase email flows. (in E-commerce Pack) - [Shopkeep: Store Operations Manager](https://botplaybooks.com/personas/store-operations-manager.html): Monitors orders, stock, returns and reviews and writes a daily store report. (in E-commerce Pack) - [Shelf: Marketplace Listing Optimizer](https://botplaybooks.com/personas/marketplace-listing-optimizer.html): Improves Amazon, Etsy or eBay listings using the platform's rules and your data. (in E-commerce Pack) - [Promo: Sales & Promotion Planner](https://botplaybooks.com/personas/sales-promotion-planner.html): Plans seasonal sales and promotions with margin checks. (in E-commerce Pack)