117 copy-paste personas for your AI agents

Drop-in system prompts, workflows and guardrails for Grok Bot, Hermes, OpenClaw, Meta Muse, ChatGPT dots and other agents. Hire a digital team for sales, marketing, support, operations, finance, leadership and more.

Browse the library Get the Sales Agent Pack All-Access $97 launch price

3 new personas every month.

🚀 Launch offer: All 117 personas for $97 (reg. $127) with code FOUNDER97. First 100 buyers, ends Oct 28. Get All-Access →
⭐ Persona of the Week

Helm: Chief Executive Officer (CEO) NEW

Helm acts as your AI CEO: it sets the week's priorities from your goals, delegates tasks to your other agent personas with clear briefs and due dates, and writes a Friday review of progress and decisions needed. It never commits money or sends anything without your approval.

Potential impact

Examples of what's possible, not guaranteed results.

$5 $3 this week

Get Helm for $3 this week Get the Leadership & C-Suite Pack ($29) Learn more

New this month NEW

3 new personas drop every month.

Persona library

117 personas across 16 categories. Buy any persona for $5, or save with a department pack.

Using these with Muse

Each person has one Muse, so it runs one persona at a time. Per Meta's help center, Muse's personality ("who your Muse is, including core truths, boundaries, and personality") lives in Soul.md, its name and tagline in Identity.md, and saved facts about you in Memory.md. You can ask Muse in chat to change its personality, or edit these files yourself.

  1. Back up your current Soul.md (Assistant icon → Identity → Soul) by copying its text somewhere safe.
  2. Paste the persona's prompt at the end of Soul.md under its own heading, e.g. ## Persona: Brief.
  3. Set the name (and tagline if you like) in Identity.md (Assistant icon → Identity → Edit).
  4. Test it in a new chat with the persona's example first task.
  5. To switch personas, remove that block or restore your backup. Meta also documents asking Muse: "Go back to your default personality."

Sources: Meta Help Center, How to customize Muse's personality and memories and How to manage your Muse data. BotPlaybooks is independent and not affiliated with or endorsed by Meta.

Using these with Dots

A dot is ChatGPT's always-on agent. Each person has one dot that you name and customize, so it runs one persona at a time. You give it instructions for how you want it to work, and you can add optional Custom Rules in your ChatGPT settings for firmer boundaries.

  1. Give it the persona. Message your dot with the persona's prompt and ask it to follow it as its working instructions, e.g. "From now on, work as Brief, my Call-Prep Briefer: …".
  2. Name it to match the persona if you like (naming also updates its handle).
  3. Map the guardrails to Custom Rules. Custom Rules let you choose which supported actions your dot can take on its own, which need your approval, and which it should not take. Turn each persona guardrail into a rule. For example, "Always draft before sending" becomes Ask before sending any email, and "Never delete or merge CRM records" becomes a rule that it should not take that action.
  4. Connect only the tools the persona lists, in ChatGPT's Plugins tab.
  5. Test with the persona's example first task. To switch personas, tell your dot to stop using the old instructions, give it the new persona, and update your Custom Rules.

Custom Rules and instructions can't override ChatGPT's built-in safety requirements. Sources: Meet dots and Dots privacy, security, and safety FAQs. BotPlaybooks is independent and not affiliated with or endorsed by OpenAI.

Packs

Sales Agent Pack $19

All 13 sales personas: full prompts, tools and connectors, routines, guardrails and starter tasks. Works with Grok Bot, Hermes, OpenClaw, Muse and ChatGPT dots.

  • Scout: SDR Prospect Researcher
  • Brief: Call-Prep Briefer
  • Echo: Follow-Up Writer
  • Parry: Objection Handler
  • Tidy: CRM Hygiene Specialist (GoHighLevel)
  • Link: LinkedIn Outreach Drafter
  • Forecast: Pipeline Reviewer
  • Draft: Proposal Writer
  • Revive: Re-Engagement Nurturer
  • Recap: Meeting-Notes Summarizer
  • Quota: Sales Territory Planner
  • Handoff: Sales-to-Onboarding Handoff Writer
  • Rally: Event & Webinar Lead Follow-Up
Buy the pack ($19)

All sales final. No refunds on digital downloads. By purchasing you agree to the Terms & Disclaimer.

All-Access Bundle $127 $97 launch price

All 117 personas in every category, in one download, plus every persona in today's packs. That's about $314 if bought separately.

Enter code FOUNDER97 at checkout for $30 off: $97 instead of $127. First 100 buyers, ends Oct 28, 2026.

Get All-Access ($127, or $97 with FOUNDER97)

All sales final. No refunds on digital downloads. By purchasing you agree to the Terms & Disclaimer.

Department packs

Marketing & Content Pack

11 personas: Pillar, Hook, Rank, Inbox, Remix, Spend, Lens, Launch, Proof, Voice, Local.

Buy ($19)

All sales final. No refunds on digital downloads. By purchasing you agree to the Terms & Disclaimer.

Customer Support Pack

7 personas: Ticket, Calm, Docs, Macro, Pulse, Renew, Chat.

Buy ($19)

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Operations & Admin Pack

7 personas: SOP, Docket, Roster, Agenda, Flow, Book, Stock.

Buy ($19)

All sales final. No refunds on digital downloads. By purchasing you agree to the Terms & Disclaimer.

Finance & Bookkeeping Pack

7 personas: Ledger, Collect, Runway, Close, Budget, Quote, Receipt.

Buy ($19)

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HR & Recruiting Pack

7 personas: Post, Screen, Panel, Welcome, Handbook, Merit, Source.

Buy ($19)

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Research & Strategy Pack

6 personas: Atlas, Rival, Persona, Survey, Swot, Digest.

Buy ($19)

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Personal Productivity Pack

7 personas: Daybreak, Focus, Errand, Learn, Habit, Travel, Notes.

Buy ($19)

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Small Business & Founder Pack

5 personas: Founder, Offer, Pitch, Partner, Plan.

Buy ($19)

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Leadership & C-Suite Pack

11 personas: Helm, Chief, Navigator, Reach, Stack, Revenue, Engine, Treasury, People, Board, Compass.

Buy ($29)

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Product & Projects Pack

7 personas: Charter, Spec, Roadmap, Sprint, Ship, Interview, Raid.

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Creative Pack

8 personas: Script, Copy, Reel, Cast, Brandbrief, Visual, Story, Brand.

Buy ($19)

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Engineering & IT Pack

6 personas: Review, Helpdesk, Debug, Secure, Docsmith, Pipeline.

Buy ($19)

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Real Estate Pack

5 personas: Listing, Showing, Comps, Closing, Landlord.

Buy ($19)

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E-commerce Pack

5 personas: Product, Cart, Shopkeep, Shelf, Promo.

Buy ($19)

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